Toyota was looking for a way to introduce the four Toyota Prius models to auto show attendees. Each model was targeted towards a specific lifestyle.
With only three weeks to execute the idea, Juxt Interactive came up with a maze at the Toyota Booth at the 2011 LA Auto Show, that would guide visitors on a branching path as they made a selection at iPads that were placed at every fork, ultimately leading them to the Prius that fit them.
My main goal on the project was to ensure that all of the interactions felt responsive and snappy. I had worked on another project for Honda that also involved iPads, but its emphasis was more on the content and less on fun, engaging animations. Animations was something that was still a bit new to me at the time, and back in 2011 it was an even bigger challenge on the processors that came in the iPads (Looking it up, this was most likely an A5 1GHz processor).